Looking Glass Labs, Canon, Roblox, Match: 4 Leading Metaverse Stocks That You May Not Have Heard Of

As MIDiA’s Kriss Thakrar wrote recently, the commodification of music is not sustainable for the music industry — “not because it fails to provide value to the consumer, but because it fails to provide incentives for artists”. The thriving creator tools market could hold the next generation of music stars. But the recorded music industry cannot benefit without giving creators an incentive to make music more than a hobby.

There may be tech advances around avatars and digital twins, so that virtual fitting rooms become sophisticated and accurate enough to help shoppers find the perfect fit, and allow retailers to address e-commerce returns and textile waste. Global sportswear and luxury brands with big development budgets at their disposal have had actual successes in the digital domain. From Balenciaga selling character skins on Fortnite, to Ralph Lauren launching a digital clothing line on South Korean platform Zepeto, luxury players have given us a glimpse of what’s possible. A virtual Gucci Dionysus handbag sold online for $4,115 in 2021, when the real thing sold for $700 less.

Metaverse series #10: 3D fashion and the digital revolution of the fashion industry

But if we look at the amount of innovation that followed in the generation after the 1918 Spanish flu pandemic, there’s reason for hope. Gen Alpha has already faced major setbacks, and yet they are responding with heightened creativity, resilience, and eagerness to build. Ok, so this is a bit of a cheat because it doesn’t exist and is entirely fictional, and if you’ve seen the movie genrative ai or read the book, you will know that isn’t necessarily an entirely bad thing. It does, however, serve as a great example of what the metaverse might eventually end up looking like – although hopefully, we won’t primarily use it as a means of escape from an awful reality. You might need to resort to using a VPN for gaming to jump through servers with the lowest number of bots.

It’s a really exciting time to be a marketer because you don’t have to have just one message that goes to millions of people — you can personalize each message for each person. Real-time, AI-generated content tailored to each unique person at a scale that we couldn’t imagine before — that’s the future. We have to keep that beginner’s mind about the channels we’ve traditionally relied on, too. We no longer just have to rely on viewer ratings or how many people saw a show, because advancements in smart TVs will allow us to start seeing a more detailed picture and personalize the experiences we provide there. That’s something we’re already doing on our streaming service, Salesforce+ — using data to give audiences more relevant, customized content. Now, 30 years after that book was written, we’re seeing some real aspects of the metaverse begin to take shape.

Metaverse meets AI and gets unexpectedly practical

At the metaverse’s
foundation, it’s the same Internet but a multi-directional one that enables users to interact and participate in it. I believe 2023 is the start of a third incarnation of the Internet which will become an even bigger step change than the two previous versions/revolutions. Will we eventually start describing it as the fifth industrial revolution? He says the goal of the Semantic Web is to make Internet data machine-readable so that our daily lives will be handled by machines talking to machines.

• There may be tech advances around avatars and digital twins, so that virtual fitting rooms become sophisticated and accurate enough to help shoppers find the perfect fit, and allow retailers to address e-commerce returns and textile waste.
• We make it our mission to build unforgettable new worlds that seamlessly incorporate the technologies of the future with the human values and creativity of the present.
• Through building robust ecosystems, she cultivates the edge community, and enables leaders to personally experience disruptive technologies and chart pathways into the future.
• In June 2022, the restaurant chain Wendy’s expanded its virtual kingdom by launching a new experience called Sunrise City in Meta’s Horizon Worlds VR platform.

We have artificial intelligence, machine learning, natural language processing, and voice recognition starting to do a significant amount of that. And then suddenly ChatGPT, released by OpenAI in November 2022, got to a million users in 5 days! From January to now, 6 months and counting, it’s been the hottest topic of debate, with multiple news items in your feed every day. It will be the largest part of discussions genrative ai through this week’s London Tech Week. The first paper on it was published by Alan Turing in 1950, but the forms of AI and ML amplified by generative AI and Large Language Models are ingredients in the “something” that’s happening. Videogaming – an industry worth over $197 billion, with more than three billion players globally – has certainly been the biggest opportunity for digital fashion to date.

Founder of the DevEducation project

Legoland, for instance, is growing its virtual world and adding a digital layer to its Lego theme parks to better connect with Gen Alpha. The company already offers play experiences that allow visitors to design Lego rocket ships and then scan them onto a digital screen for further customization. Now, it’s exploring ways for Gen Alpha to build their own virtual roller coasters and then experience them in real life.

Between meaning and utility, the way we balance the two will shape how the internet supports or supplants our tendency to be creators. If only utility is valued, we might make more choices to rely on technology to create content, thereby reducing the opportunity for humans to create. Yet, if we solely focused on meaning without using these technologies for utility, we could be underutilizing these technologies for human flourishing. Fortnite is, of course, primarily known as one of the most successful online games ever created.

For brands, another key question concerns how to deliver and manage IP rights in the context of interoperability. This will become increasingly important as customers seek to take their virtual fashion from one platform to another. According to Vogue in 2022, Decentraland’s Metaverse Fashion Week “received far more industry attention than any digital fashion event before it”, with over 70 brands attending the inaugural event.

The question lies in whether we are willing to resist the temptation to do so and choose to retain some element of complex and multifaceted human relationships. Companies that enter native gaming spaces will need to be focused on the player more than the brand if they want to be accepted. Having the dexterity and skill to understand the culture of a platform and remain authentic to it in your designs is crucial. It’s important to note that the successes of these experiences rely in part on leveraging tools that Gen Alpha already uses.

Dentsu’s gaming chief on the 2023 trends shaping the sector

Modern Retail brings advice and inspiration to retailers to help them grow. Whether you’re just getting started, or looking to grow your retail business, you’ll be sure to find loads of useful info on these pages. The metaverse could be used internally too, so that VR enhances staff onboarding and customer service training. And recently-released zombie series Viral both prominently used generative AI tools.

Inworld’s CEO, in a recent blog post, emphasised the significance of this substantial funding for the company’s future endeavours. Inworld’s valuation has now soared to half a billion dollars, solidifying its position as the best-funded AI and gaming startup on record. Inworld, a trailblazing company at the forefront of AI and gaming, has just closed a fundraising round where it raised a further $50 million. These examples demonstrate what the next evolution of the internet could look like if we put humans, not results, at its forefront. Creatives have already started strikes, such as The Writers’ Guild Of America, and that might pass on to the gaming world too.